What industry trends, developments or issues were most significant in 2022?
The awareness and embracing of diversity across all pillars and the beginning of actually implementing sustainable strategies vs just talking the talk. We still have a long way to go, but it’s a step in the right direction. It’s essential to have representation in all areas of the industry in order to effectively converse with and be part of culture. Valid ideas, thoughts and creativity come out of communities that do not always have a seat at the table and that is a big miss.
What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency, company or department in 2023?
My goals for my team in 2023 are simple – continue to grow and develop our production offering and continue to bring more and more creative solutions to the agency. As budgets and timelines shrink, it’s incumbent upon production to always seek out new approaches and ways to not only deliver but raise the bar on what we deliver. With all the exciting new technology available, we are finding new and exciting ways to harness the tech in service of great storytelling.
How did your company, agency, studio or department adjust/adapt to the marketplace in 2022 (new strategies, technology, health/safety expertise) and what of all that bodes well for 2023?
It’s interesting because certainly the pandemic brought a whole new way of doing business and delivering creative. And the past year has only seen that develop and turn more and more in everyone’s favor. The access to talent has opened up now that the world has become accustomed to remote and hybrid workflows. We have talent on board who pre-pandemic we would not have had access to and they contribute and enrich our team with different points of reference and ideas. The exponential speed with which new technologies are being adapted and giving us new tools to tell stories is really exciting and we have been diving into that as well. We are going into 2023 excited to continue to grow and adapt and pivot and learn and make great ideas come to life.
