What trends, developments or issues would you point to thus far in 2023 as being most significant, perhaps carrying implications for the rest of this year and beyond?
Certainly AI and technology are at the forefront and will continue having significant implications on how we create and consume content. The speed with which new tools are continually introduced affects our approach, workflows and how we adjust and evolve. We’ve already seen what the latest developments in virtual stages, unreal engine and gaming technology have done to expand our toolkit and the way we plan productions. The main thing we need to ensure as an industry is that we learn how to master the tools in service of the storytelling and craft and not just as trends or gimmicks for the sake of it.
What work (advertising, entertainment, documentary, etc.)–your own or others–struck a responsive chord with you so far this year and why?
That’s a tough one as so much great work continues to come out. I’d have to say in advertising the Tubi Super Bowl campaign was one of my favorites not only because it was a great idea but the execution was superb across all channels. In entertainment, the second season of The Bear has been stellar. Superb storytelling, filmmaking craft, acting and killer cameos that actually had purpose rather than just being stunt casting! It’s a masterclass. For documentary, this may sound silly but I was surprised by how much I was entertained by and sucked into the Arnold Schwarzenegger docu-series. I binged it in one sitting.
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for the second half of 2023 and beyond. (250 words max)
Content is and will remain king. How we create it, distribute it and consume it will continue to evolve and grow as channels and tools become more easily accessible. I think with the SAG and WGA strikes, the content we and our brand partners create will have a greater impact and there is tremendous opportunity for those with vision to capitalize on it.