How are the events of 2021–from the pandemic to the call for diversity, equity and inclusion–impacting the content you create and/or the way you work?
The events of 2021 forced us to confront unimaginable heartache from which we had to grow and adapt. It has reminded me that we’re all humans just trying to do the best we can, to cope with the human condition the best we can. With that in mind, I approach every person and every brief with a huge dose of empathy. Good work is really based on making people feel something and you can’t do this without an excessive amount of empathy.
What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency or department in 2022?
I’m fortunate to work in this industry and I’m grateful everyday to work alongside such caring and talented people. It’s my goal every single day to be kind to people but hard on the work. I think this builds a culture where people feel safe to express themselves and ideas while keeping a high creative standard. I want every creative to make the best work of their lives and enjoy the process to get there.
