How did your agency adjust/adapt to the marketplace in 2021 (new strategies, resources, technology, health/safety expertise) and what is the most relevant business and/or creative lesson you learned in 2021 and how will you apply it to 2022?
From a production standpoint, 2020 was about halting productions and learning to how to manage shoots with clients and creatives remotely. In 2021 at our agency, specifically in production, I had to focus on getting our clients and creatives not only back in the office but back on productions—safely. It took time to get everyone adjusted and comfortable with the safety protocols, including the numerous testing procedures not to mention how their budgets were going to be impacted by these changes. 2022 will come with its own challenges and education as we head into a year with more people vaccinated yet a growing number of infections, it will be extremely challenging to maintain normalcy for crews and talent.
What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency or department in 2022?
Our goal every year is to always create great work. From a production standpoint, I look forward to establishing new relationships with all types of partners as well as building upon our current roster to bring the creative to life. During these challenging times with new production protocols and supply chain issues, it is even more important that we continue to work with the best.
