What lessons have you learned from 2021 that you will apply to 2022 and/or what processes and practices necessitated by the pandemic will continue even when the pandemic is (hopefully) over? (Remote work, use of Zoom enabling more people to be involved in the creative approval process, etc.)
Working remotely has, in an unexpected way, helped foster stronger relationships with many co-workers and external partners/composers. The rise of video calls (in place of the dial in conference calls of old) places a priority on being present and checking in with others. In the regular pre-pandemic workplace (the hustle and bustle) sometimes those moments of connection were taken for granted, and people misconstrued proximity for connection. The past two years have been a reminder that conscious collaboration can close any physical gaps and produce outstanding work.
A growing number of superstar artists and songwriters have been selling their music rights/catalogs in megabuck deals. What will be the ripple effect of this on music creatively and from a business standpoint relative to the advertising, film, TV and streaming platform markets?
It’s a win/win. These deals allow the artist to earn more than they could in their lifetime, and allow the publisher who made the purchase to recoup more than they paid in theirs. In an effort to achieve the latter I think we will likely see an increase in advertising syncs for some tracks that were previously seen as unattainable.
