VP, Head of Production
Chemistry
What trends, developments or issues would you point to thus far in 2022 as being most significant, perhaps carrying implications for the rest of this year and beyond?
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for the second half of 2022 and beyond.
Content creation is not going anywhere; in fact, the amount of content we’ll generate will grow exponentially in 2023. I’ve noticed the amount of deliverables per project has increased. Clients want more for their money so there’s an immense need for creativity and efficiency during the production process. There’s a need to also balance the profitability of the business while maintaining the creative integrity of a project. Producers need to work more closely with their creative counterparts to come up with solutions that work for everyone’s goals.
Has the first half of 2022 caused you to redefine or fine tune the goals of your company, division, studio or network–and if so, in what way(s)?
MSQ Acquires Creative Agency SPCSHP
Next generation independent creative, technology and media company MSQ has acquired New York-based creative agency SPCSHP. The acquisition more than doubles London-based MSQโs presence in the U.S., increasing annual revenues in North America to $100MM and accelerating its ability to deliver agile, multi-disciplinary solutions that fuses together data, tech and creativity to build effective brand momentum for its clients. Terms of the SPCSHP deal were not disclosed.
MSQโs ambitious international investment strategy to grow organically and through acquisition is backed by private equity groups One Equity Partners and LDC as it creates hubs of scale in North America, the UK and Europe.
Previously known as Big Spaceship, SPCSHP is an independent digital creative agency known for its innovative digital marketing strategies and solutions. With this acquisition, SPCSHP gains access to MSQโs global network of best in class agencies, allowing it to provide a broader set of marketing solutions to its roster of Fortune 100 brands and better position itself for growth. Founder and chairman Michael Lebowitz and CEO Ranae Heuer will continue to lead SPCSHP as part of MSQโs U.S. team, with SPCSHPโs 140 colleagues joining MSQโs 1,200 colleagues operating across 13 global offices.
โSPCSHP is a shining light in the U.S., and its success is of huge credit to Michael, Ranae and the team. They have consistently delivered innovative creative work, executing integrated campaigns for their long-standing brand partners to a wide audience,โ said MSQ global CEO Peter Reid. โThe agencyโs increasing scopes of work and recent wins are a testament to their value in the industry, and weโre delighted to have them as part of our group.โ
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