Director of Production
Two by Four
What trends, developments or issues would you point to thus far in 2022 as being most significant, perhaps carrying implications for the rest of this year and beyond?
A constant need for more content, while still maintaining a certain level of quality. It is critical right now to be constantly finding ways to capture additional content on shoots. Most recently we’ve had to focus on ways to shoot multiple spots at a time and release them over much longer periods of time. For example, this spring we spent only one day shooting for Azek/TimberTech with Director Dana Tynan. That one shoot resulted in six spots that will be released well into next year. This also has potential to have implications on budgets in the following year.
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for the second half of 2022 and beyond.
It is crucial right now to find ways to become extremely agile when capturing content. This also directly impacts who we choose as video production partners. You must find partners that realize the additional b-roll captured, behind the scenes content and the addition of stills are just as important as the tv commercial. The amount and speed of content needed for social/digital is a must—it has to stay relevant and fresh.
Has the first half of 2022 caused you to redefine or fine tune the goals of your company, division, studio or network–and if so, in what way(s)?
As an agency, I think we’ve really tried to stop and appreciate what our clients are still going through coming out of the pandemic. Now more than ever we are aware of things like their challenges with supply chain issues and how those delays are having a chilling effect on their agency. We were always having conversations about budget and timelines—now those timeline conversations are centered around moving deadlines and product delays. We’re seeing less conversations lead with “how fast”. I think it has been important to focus on those client relationships as these conversations are always easier when that foundation is strong.
American Society of Cinematographers To Honor Andrzej Bartkowiak With Life Achievement Award
The American Society of Cinematographers (ASC) is set to honor five of its members at the 39th Annual Awards for Outstanding Achievement in Cinematography Gala on February 23, 2025. Andrzej Bartkowiak, ASC, will receive the Lifetime Achievement Award, while Michael Goi, ASC, ISC, will be recognized with the Career Achievement in Television Award. John Simmons, ASC, will be awarded the Presidents Award, and Joan Churchill, ASC, will be celebrated with the Lifetime Documentary Award. Pete Romano, ASC will be honored with the Curtis Clark Technology Award. The ASC Awards Gala will take place at The Beverly Hilton in Beverly Hills, Calif., and will be live streamed globally, allowing cinema fans and industry professionals alike to join in the celebration of excellence in cinematography.
Known for his evocative visual style. Bartkowiakโs breakthrough film was the gritty urban thriller โPrince of the City,โ which marked his first collaboration with Sidney Lumet. Over the next 12 years, Bartkowiak shot 11 of Lumetโs films, including โDeathtrap,โ โThe Verdict,โ โDaniel,โ โFamily Businessโ and โA Stranger Among Us.โ His taut camera work of Jan de Bontโs blockbuster โSpeedโ further elevated his profile.
โThroughout Andrzejโs illustrious career, he has crafted unforgettable visual narratives that have resonated with audiences and inspired countless filmmakers,โ said ASC president Shelly Johnson. โHis remarkable body of work stands as a testament to the power of visual storytelling, leaving an indelible mark on the art of cinematography.โ
Bartkowiakโs wide-ranging, memorable films include James L. Brooksโ โTerms of Endearment,โ John Hustonโs โPrizziโs Honor,โ Ivan Reitmanโs โTwins,โ Stephen... Read More