1) Every company in the business of producing content needs to think about how they are partnering with agencies, brands, IP holders, and platforms to create and deliver brand messaging. The time-tested workflow of agencies sending a board and triple-bidding production partners is still flourishing, but the model is increasingly complex and amorphous. Tremendous opportunities exist for those interested in welcoming new ways of collaborating. Drawing an invisible circle around areas of very specific expertise is far too limiting for the current marketplace. It’s time to bring our layered experiences and open minds to what promises to be an exciting time for the creation of all types of content.
2) In my crystal ball I see the advertising and production industries in a state of complete disruption that will continue to change at warp speed; everything is in massive upheaval and it’s never been more exciting. What I see is a major shakedown coming from clients and trickling down through agencies and into production companies that will radically transform the industry. But from chaos and disruption comes opportunity. I see the future industry leaders harnessing the energy of new partnerships, unexpected collaborations, and unique ways of working for the sake of compelling and innovative content. The expansion of platforms offers access points and greater input opportunities from content creators to connect with audiences which will shape brand and partner relationships in surprising and compelling ways.
3) Our goal is to continue to operate at the nexus of advertising and entertainment and create best-in-class branded entertainment and advertising with our partners. I want to ensure that we are adapting to the changing shape of the industry, staying innovative, asking tough questions of ourselves, and doing business with integrity.
