Partner, Executive Producer
Bindery
1) It’s important to know when and how to say “no.” As the landscape continues to evolve and options for marketers (and agencies) diversify, it’s as important as ever to know how to qualify an opportunity. At Bindery, the partners across the table are as important as the brief or the boards. We truly add value when we work with collaborative decision-makers.
2) I think we’ll continue to see a lot of the same things we’ve seen over the past few years. As budgets and timings condense and outputs change and grow, great partners will need to deliver best-in-class services across the full scope of making. It’s become less practical or attractive to be good at one thing. Just as agencies have had to adapt and become more integrated, so too will production companies.
3) To continue to be a modern production partner for our clients – an integrated, full service approach for both brands and agencies, across branded content and original entertainment.
We’ll also continue to grow our direct-to-brand offering where our approach is largely informed by our approach to original content. We search for the human truths, amplify diverse voices and execute like filmmakers with a dedicated team across creative, production and post. That makes us great partners for brands who need to make well-crafted content and commercials quickly and efficiently – as well as for agency producers and creatives who are juggling more projects and complexities than ever.
Overall, we’re focused on delivering a great experience for clients with the best quality product across creative, production and post.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More