Executive Creative Director
Publicis
1) We are definitely moving faster. Getting to the ideas quickly and getting them in front of the clients as soon as possible. Smaller, dedicated teams seem to be working better with the remote situation we’re in. Staying close with clients to crack the right tone within the work. As well as navigating the logistics of production at that specific moment.
4) P&G’s “The Choice” really struck me. I admire a giant brand like P&G making it clear where they stand on an issue. And imploring white people to recognize the role they play in racial inequality. One film said so much. Most white people don’t understand what White Privilege is and what they can do with it. I wish it was on air every hour, forever. I hope people listen, learn and act. It was executed perfectly and had me at second :01.
6) The rest of 2020 is going to continue to be messy. Better, but still filled with uncertainty. We’ve adjusted well on the conceptual side of working remotely but production is still a moving target with lockdowns and a learning curve with the technology. But I’m of the belief that great ideas and impeccable craft will always win out. And both of those are generally in our control.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More