1) We are definitely moving faster. Getting to the ideas quickly and getting them in front of the clients as soon as possible. Smaller, dedicated teams seem to be working better with the remote situation we’re in. Staying close with clients to crack the right tone within the work. As well as navigating the logistics of production at that specific moment.
4) P&G’s “The Choice” really struck me. I admire a giant brand like P&G making it clear where they stand on an issue. And imploring white people to recognize the role they play in racial inequality. One film said so much. Most white people don’t understand what White Privilege is and what they can do with it. I wish it was on air every hour, forever. I hope people listen, learn and act. It was executed perfectly and had me at second :01.
6) The rest of 2020 is going to continue to be messy. Better, but still filled with uncertainty. We’ve adjusted well on the conceptual side of working remotely but production is still a moving target with lockdowns and a learning curve with the technology. But I’m of the belief that great ideas and impeccable craft will always win out. And both of those are generally in our control.