2) As a producer, part of my job is exposing filmmakers to creatives. I need to ensure that women and minority filmmakers and artists, along with women and minority owned businesses, are represented and, in turn, engaged in searches and production.
5) BBDO NY and Mars Petcare embraced the pandemic in their work. In March, we were able to quickly put together a shoot and produce a lovely commercial for Nutro that told the story of our stay at home lives through a dog’s eyes. Working with trusted partners, BBDO, Mars and O Positive were agile and turned creative around from concept approval to air in two weeks. Pedigree took the social distancing a step further and gave people the opportunity to adopt dogs without having to leave home. Using Zoom, we set up, hosted and broadcast webinars from multiple shelters, allowing hundreds of people to see adoptable dogs in their area. People then completed the adoption process online and were able to have a contactless adoption.