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    2019 Production Outlook Survey — Shawnette Heard

    By SHOOT StaffUpdated:No Comments1458 Views
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    1) The most relevant business lessons I learned in 2018 would have to be “clarity” when on a creative project with other creatives. I have been on several great projects where “collaboration” was at the heart. But the one thing I know that can make a collaboration a bit “muddy” is expectations or not being clear on the creative goal. I had to really look at my part when it comes to working with others. As I go into a few projects for 2019 with other creatives, I find myself being very clear with what is asked of me and what I ask of others. So we can make the process enjoyable and effective.

    2) The industry is at a really interesting crossroads, with social media being at the forefront. It’s really easy to get caught up into rushing projects, to stay afloat with the heavy competition that is seen online. I really believe social media can be a great asset if you don’t let it dictate your talent and creativity. But use it as a platform to share, promote, motivate, and last but not least, inspire. I believe it’s going to be a great balance in exciting projects that are independently inspired, and perfectly executed with today’s technology across the board.

    3) I am joyful about the goals we have for 2019. Spittn Image has grown into a really safe creative home. Which has been our goal from Day 1. We are starting to expand our company in fun, creative ways. It’s going to be exciting to share these projects in the future. I truly believe when Melissa Ciampa decided to start Spittn Image, she had the heart and love for the production industry drive the company, which still stands today. I am honored to be the Creative Director of a company that motivates me and inspires me.

    4) I am excited about the completion of my next short film “The Witching Hour,” which was exec produced by Melissa Ciampa and written by Lucia Tarantino. This was a great project to be part of. I learned so much as a filmmaker. I took some risk and stretched myself creatively with the responsibility of such a tender story. I hope it resonates with the audience. Sometimes, you just never know. LOL. We are embarking on the “film festival” journey now. Excited for the possibilities.

    5) I am really inspired about the actions being taken against these issues. We as a strong, female-led company, obviously really keep our rights in place and at the forefront. But we also work with respectable teams and employees. Our platform is very liberal and morally conscious. I am excited to continue to see such issues addressed, in order to keep our rights as women just as equal in the work place.

    6) Our company Spittn Image is slowly expanding with other creatives added to the roster. We believe that with careful selection to our team, we will be able to create “what matters” content to the world, and give creatives a safe home to create in. With no boundaries!

    Shawnette Heard
    Creative Director/Director
    Spittn Image

    Craig Henighan Sounds Off On “Deadpool & Wolverine”

    Friday, November 15, 2024

    Hollywood lore has it that character actor Edmund Gwenn--while on his deathbed--quipped, “Dying is easy, comedy is hard.”

    The second part of that darkly witty utterance remains all too true today as Craig Henighan--a Best Achievement in Sound Mixing Oscar nominee in 2019 for Roma--can attest in that he had to grapple with the sonic of being comic for this year’s box office hit, Deadpool & Wolverine (20th Century Studios/Marvel Studios).

    The degree of inherent difficulty was ramped up even further because Deadpool & Wolverine had to seamlessly bring together high action-adventure exploits with moments and dialogue that tickled the funny bone. There’s a mesh of humorous banter--a staple of the franchise--along with major spectacle replete with explosions, fights, an impactful score and off-the-wall musical numbers.

    Henighan explained that among the prime challenges for him from a sound perspective was having to make sure every joke landed within the construct of a superhero film. The tendency for a tentpole movie of this variety, he noted, is to gravitate towards big, loud audio spanning music, dialogue and sound effects. But the unique comedic element of Deadpool & Wolverine necessitated that re-recording mixer and supervising sound editor Henighan strike a delicate balance. “You need to get out of the way for the comedy,” he related. The jokes in a superhero film become “a real dance” as Henighan had to establish a rhythm that did justice to both the comedy and the action as the narrative moves back and forth between them--and sometimes the funny and the high energy, high decibel superhero dynamic unfold simultaneously in a scene or sequence. The “sonic fabric” has to... Read More

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