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    2019 Production Outlook Survey — Jonah Hall

    By SHOOT StaffUpdated:No Comments960 Views
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    1) Music videos are back, and we’re all having a blast. They’re becoming a healthier and more monetized medium and they’re reclaiming their place in showcasing production creatives and new ideas. The long break was more of a time-out than the permanent retirement we had assumed. We're seeing more risks being taken and more collaboration with artists that are much more familiar with visual trends that can help elevate their music. 

    The whole process has changed because you can do so much more with so much less. Editorial often happens on set. Color testing can happen while you shoot too. Using CG to augment in-camera limitations isn’t as time consuming as it used to be so it’s easier to integrate it quickly.

    2) I think we’re going to start seeing more attempts at consolidation between businesses. Vendors are going to become agencies. CMOs are going to start become CCOs. Agencies are going to start making content for entertainment. Creatives are going to direct. The wheels go round and round. My prediction is that most of these efforts will fail, or at least fail to really pay off. Most of these players have worked alongside their counterparts in the supply chain and quietly thought to themselves “ I could totally do that “. More often than not they’re wrong, and that’s because experience matters more than people realize.

    Jonah Hall
    Creative Director / Partner
    Timber

    Craig Henighan Sounds Off On “Deadpool & Wolverine”

    Friday, November 15, 2024

    Hollywood lore has it that character actor Edmund Gwenn--while on his deathbed--quipped, “Dying is easy, comedy is hard.”

    The second part of that darkly witty utterance remains all too true today as Craig Henighan--a Best Achievement in Sound Mixing Oscar nominee in 2019 for Roma--can attest in that he had to grapple with the sonic of being comic for this year’s box office hit, Deadpool & Wolverine (20th Century Studios/Marvel Studios).

    The degree of inherent difficulty was ramped up even further because Deadpool & Wolverine had to seamlessly bring together high action-adventure exploits with moments and dialogue that tickled the funny bone. There’s a mesh of humorous banter--a staple of the franchise--along with major spectacle replete with explosions, fights, an impactful score and off-the-wall musical numbers.

    Henighan explained that among the prime challenges for him from a sound perspective was having to make sure every joke landed within the construct of a superhero film. The tendency for a tentpole movie of this variety, he noted, is to gravitate towards big, loud audio spanning music, dialogue and sound effects. But the unique comedic element of Deadpool & Wolverine necessitated that re-recording mixer and supervising sound editor Henighan strike a delicate balance. “You need to get out of the way for the comedy,” he related. The jokes in a superhero film become “a real dance” as Henighan had to establish a rhythm that did justice to both the comedy and the action as the narrative moves back and forth between them--and sometimes the funny and the high energy, high decibel superhero dynamic unfold simultaneously in a scene or sequence. The “sonic fabric” has to... Read More

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