1) I think what we’ve learned in 2018 is that our clients are coming to us for a whole new level of turn-key production. “Turn-key” used to mean production and post, but we are seeing more brands and companies (that for various reasons have taken marketing and advertising in-house) in search of a comprehensive partner – who can help them creatively develop ideas and execute them.
I think our agency partners and clients are also doing more exciting work than ever before as they have to constantly execute incredibly complex and multi-platform campaigns – and we mean dozens of platforms – no one is just doing a broadcast spot anymore. It’s bigger than that – and we love learning these new trends alongside them.
2) 2018 taught us many lessons but as we move into 2019 I think the key is to be free from constraints of “how we’ve always done things”. Tango has been successful because it’s been able to adapt to a constantly changing landscape for 24 years. The changes to our industry are happening daily at this point. Whether it’s dedicating ourselves to increasing diversification which the industry needs, taking a chance on young artists that have a unique voice, or taking on projects like feature films that aren’t our primary line of business, we want to always push to expand our world.