1) As of this month it will be 24 years ago that Tool first opened its doors as a production company. We opened with a simple vision of creating world class, effective, award winning work with extraordinary talent. The big difference between 1994 and 2019 is that when we referenced the word "work," we were implying TV commercials, which has changed for us over time, due to one of the many great things about our business: it’s consistently evolving. We pride ourselves in being a production partner that has been successful for the past 24 years, and has continued to be successful because it changed and evolved along with the industry’s own growth.
2) Every year there are new deliverables opening the doors to exciting new ways to tell a story about a brand. The different types of directors and artists that we now partner with on projects are amazing and constantly excites me. 2019 will continue to bring to light the need for diversity in talent and backgrounds, and also bring the need for specialized talent. And like every year, I am excited to see the Super Bowl commercials that Tool and our directors worked on and created, as well as the commercials our industry has created, as we experiment with new ways of storytelling. 2019, here we go.
