1) Almost every job now involves capturing multiple assets for the client. It’s a broadcast spot, stills for social media, shooting 16:9, 1:1 and 9:16 with multiple cameras to capture everything.
2) I’ve always loved the work that Apple has done and this year was no exception. The “Unlocked” spot and “Little Company” spot stand out to me as extraordinary filmmaking as well as the ad for the iPhone XR “Don’t Mess with Mother.” The beautiful photography in that spot that was shot entirely on an iPhone demonstrates that its not the camera that makes the great images but the photographer.
6) We have always made an effort to increase diversity in our crews and have participated in several job fairs and training programs to increase the percentage of women and minorities in our crews. We shoot frequently in Illinois and to take advantage of the Illinois Film Tax credit you are required to document your efforts to create a diverse crew that mirrors the diversity of the State of Illinois, which is 20% people of color and 50% women. I am proud to report that we meet or exceed those percentages on every job we produce.