1) Commercial production in California is down over 17% in the first 2 quarters of 2019 according to FILMLA. This trend sheds light on the amount of shooting that’s occurring offshore carrying implications that we’re still trying to understand, as it relates to local crews, vendors and actors. I also recognize the amount of non-union work being produced nationally and those implications challenge the union crews who rely on health insurance and P & W and most importantly a paycheck.
2) Nike stands above the crowd when communicating their POV and messaging that reflect our current culture. Their content is clear, concise and most importantly committed. They continue to thrive in a divisive world and their partnership with W+K stand out as a healthy and trusted client/agency team. Nike doesn’t chase or copy a message, they create their own messaging and it stands effective, relevant and memorable.
4) I think (and hope) our Presidential election in 2020 will heat up the second half of 2019 and I think people will want to engage their screens to access information. Election years have proven to be a time when our country gathers to watch debates and educate themselves on the issues and the candidates running for office. Our news outlets are under fire and so I think political advertising will take a big role and it’ll be interesting to see if it can accurately capture the tone(s) in our country.
