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    2018 Year End Survey – Tasha Dean

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    2) Smashing Silos. It wasn’t easy. Sometimes you just need to go out there and imagine your Super Mario and get it done. Currently, there isn’t a content studio or digital studio or even a technology team silo. We looked at our talent and their combination of skills. We noticed a trend – the rise of the hybrid. We leaned into this and created collaboration orbits. These are like-minded people together who are all part of the same creative collective but with a clear career growth path. We also mobilized a talent and culture unit which focuses solely on talent resources, talent development, and strategic engagement. It’s been a herculean team effort but we’re getting it done and couldn’t be more proud of what we’ve been able to accomplish.

    3) Eliminating the gender pay gap at the agency. I’ve learned that strong and focused leaders can make things happen fast and change the environment around them. Making progress versus talking about progress is very empowering. It’s encouraging for us all.

    4) Creative Data Storytelling. We sometimes put the focus on technology, tech stacks, and collecting data. Telling stories using data is part art and part science. I really think that businesses that are able to distill clear focused narratives using data will be the winners in the long run. It’s an exciting area and I think we’re only now starting to unlock the potential.

     

    Tasha Dean
    Head Of Integrated Production
    The Martin Agency



    Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19

    Friday, January 10, 2025

    The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.

    Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.

    Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.

    If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.

    At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.

    But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.

    Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More

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