1) As a creative it’s been hard to ignore the chaos brought about by significant cost cutting and reshaping by clients across all agencies in 2018. I have to believe though the industry will come out stronger at the other end because of it. I’m an eternal optimist.
2) Sharing of creative resource and adaptability, agility of different disciplines within the Publicis network has been key to some of our successes this year. Changing the way teams are structured, bringing in design far further up the creative process. As someone who started his work life in design, I’m good with that development.
3) Publicis New York had their best year at Cannes ever, even though the agency didn’t enter anything, our clients did. Our Diesel – Go With The Fake experience piece, and our ongoing Walmart and Citi campaigns have been highlights.
5) Personally speaking, to try and get around more exhibitions and art shows, sometimes you can spend too much time in your agency bubble and not get outside it. It’s something I did weekly in the UK, it’s tougher to find the time in the US. Professionally we have so many pitches and projects in the works, I’m committed to making sure we create a work life balance that is appealing and reasonable to our existing talent, and future talent. I feel this this an issue that is overlooked in the industry. I also believe we need to bring in talent from more diverse backgrounds, there’s a program we’re working on to make sure that happens.
