1) Despite quick turnarounds, insane deadlines and ghastly underfunding of projects, creative problem solving and open communication will always save the day.
2) More and more, agencies are reaching out to use before going to their clients. I love this for two reasons. First, it’s rewarding to be a part of the creative team early on. Two, we can offer everyone a production reality check, not that everyone listens.
3) I am currently collaborating with Scooter the Neutered Cat for the fourth year.
4) I’d love to see more projects where I personally can work with the editor to jumpstart the postproduction process. You know, that Euro way of delivering a cut, then hand the reins over to the agency creative team and editor. It makes sense for both creative and economic reasons and some of my US agency producers pave the way for that.
5) The Superlounge Diversity Award sends a filmmaker from an under-represented population to Commercial Directing Bootcamp. We started in 2016 and have since helped non-white males learn the ropes of our business.
6) Forget thoughts. Here’s an action step: announce at both the tech scout and your morning safety meeting on shoot days that this is a set free of misconduct, leering, inappropriate comments and such. Director, 1st AD’s and producers need to set the tone and verbalize the zero tolerance of misconduct of any kind, including the one-thought benign comments. Get woke people.