1) It’s all about the treatment. Your treatment has to represent your strong creative vision for bringing the project to life. We’re looking specifically that you walk us through what the spot is actually going to be – not just the feeling or some references. You have to own it. And when the project is completed, everyone has to be able to say that you delivered the treatment.
2) You are the face of the production, the first person to represent the work when you begin bidding the job and you are the constant contact throughout the production. How you react to all of the ups and downs of the production is the barometer for how team will react. Stay calm, it all will work out.
You don’t need to tell everyone everything. Just share the information that has the greatest impact on the work, not all of the day to day minutia that comes up.
And, always call the EPs who are not being awarded the job. It’s the right thing to do.
3) I learn something new on every job; traditional TV production, digital content, social or experiential. It can be as simple as a new way of sharing notes on a shoot from the creative team to how a director communicates with video village to something as complicated as figuring out the best way to produce a client-sponsored comedy series (Here’s a tip on that last one… get production help finding comedy series writers, not directors as directors fluctuate on series, but writers don’t.
4) I know how much heart and soul we all put into our projects, so I have to say that I’m proud of all of the work that not only I produce, but that my team produces.
Though this one in particular stands out. We worked on a summer radio/digital project for Coca-Cola where we created a specific song for every name that they printed on their labels. A total of 1,000 Songs. Everyone in the agency wrote lyrics, Score-A-Score created the music and made it all happen and we even created individual animation videos for each name when you viewed online. It was a true integrated production.
Here is the link to check it out. https://www.dandad.org/awards/professional/2018/media/27050/share-a-coke-1000-name-celebration/
