1) The maximizing of deliverable assets on any given project. The new requirements when producing work is video, digital, social, stills and BTS content. It’s expected that we will deliver all required content during the timeframe of a production. I’d say the trend is that there are a lot more specialists involved than ever before.
2) Our work for the Pediatric Brain Tumor Society. We brought together over 20 animation and design companies that traditionally compete against each other. They all contributed work that sometimes crossed ownership for the good of the collective project. In the end we delivered 22 unique animated films and an AR component. These spoke directly to kids explaining the treatment process and feelings they might be experiencing as they fought their battles against brain cancer. Strategically we addressed an area that had not been addressed before in this way. Creatively we did it with our partners in such a way that in entertained and informed at the same time.
3) Continue to stretch the budgets to supply the desired content for all platforms. I also think we’ll be challenged with compressing timelines even more.
4) That creativity is still valued. It’s harder than ever to create work that gets noticed. That’s why it’s so important to do this type of work.
5) We’ve been investing in tools that help us become more efficient. Trying to work in a more agile environment that will allow us to cover the scope of needs without having to continually add resources.
6) I tell my producers that if we don’t search out the qualified options of which there are many, things aren’t going to change. We have to be the ones to make the opportunities.
