3) We’re incredibly proud of the wide range of work we’ve done this past year. From launching a chicken sandwich into space for KFC all while broadcasting it live, to giving the Internet a robotic Old Spice S.Q.U.I.D. to control via Twitch.tv in the name of helping boys become men, to creating a platform for the world to watch Nike get closer than anyone’s come to breaking the sub two-hour marathon. We also created an interactive music video for our friends Portugal. The Man that was filled with tools to empower social justice, which was named one of the best music videos of the year before the song rose to number one on the charts. It’s been a fun year pushing ourselves to work in new ways, across a variety of platforms and mediums, while protecting our fluid creative process to best serve our clients of all shapes and sizes.
4) We’ll continue to see more and more agencies and brands embracing opportunities to collaborate with platforms and publishers to reach their audiences on their turf. It’s about building experiences that connect with people in respectful and meaningful ways in spaces where they’re choosing to spend their time—all in the name of finding new ways to get more ideas made.
5) Simply put, we plan to seize every opportunity we get to create immersive storytelling experiences that generate a genuine emotional response with our audiences and hopefully have some sort of cultural impact. For us, it’s less about medium-specific goals but rather the excitement of the endless possibilities of what we could be making.