Creative director/co-founder
Fancy LLC
3) We are most proud of two commercials we did for Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand. We needed to shift perception of this mostly male, DVD-centric, pull-off-the-highway adult superstore in order to make it an appealing destination for women and couples. Our woman-owned and operated agency specializes in creating emotional connections between women and brands and we centered our new campaign around the idea that taking care of your sexual self is an important part of your overall wellness and something that should be considered every day. We believe, and it seems like we’re not alone in this, that whether solo or with a partner, we all deserve to have pleasure and enjoy life—it’s good for your body, it’s good for your emotions, and it’s good for your relationship. Plus, it’s fun!
5) We have a theory that women over 40 are misunderstood, misrepresented, and sometimes just plain ignored by marketers. It’s our agency New Year’s resolution to change the landscape by truly recognizing who women over 40 are and who they are becoming. We’re conducting a nationwide survey with hundreds of women aged 40 years and older to get to the heart of what matters to them. How they feel and what’s motivating to them. We are also pulling together a panel of insightful women to provide a sounding board, a variety of perspectives, and spirited debate about what it means to be a woman over 40 today. Our goal is to help brands speak to this valuable group of overlooked consumers in a way that’s resonating and compelling. These ladies are loyal, they’ve got money, and right now they feel like they’re left out of the conversation with brands.
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More