1) The election spurred a ton of work from our industry this year. It was like nothing we’ve ever experienced before in our national history, so it was reassuring to see the industry respond in such a passionate way. I hope we will continue to be as vigilant and vocal as we move ahead into the great unknown.
2) We’re constantly adapting to the needs of our clients which has led to new offerings like VBP Retail Ops which is focused on elevating Retail and the development of a more robust social newsroom.
We’ve also created a program to have more diversity initiatives at the agency. Given the crazy cultural climate we’re in right now, these efforts are more important than ever.
3) If I had to pick one I’d say that we had a banner year with Audi. For the 205 mph Audi R8, we imagined a world free of traffic lights, speed limits and congestion. Then we partnered with Airbnb to make it a reality.
During the presidential debates we aired a spot called “Duel” that served as a reminder that beautiful things are worth fighting for.
4) VR is coming like a meteor. The industry is actively working to understand the new potential of this medium and I’d expect to see great things coming as more and more people finally get the headsets. It’ll also bring more fodder for the writers of Black Mirror.
