Register

    2016 Year in Perspective – Paul Greco

    By Mike MorgeraUpdated:No Comments869 Views
    --

    1) More focus on digital ads and content for the internet independent of TV ads. In the past internet ads were just TV ads that will also run on the internet. Now more content is being produced that has no TV ads as a companion. The downside is budgets for those campaigns are usually smaller than TV, but can be just as much work and require the same resources. Sometimes more.

    2) Since I lead the music department, my team and I have to be more creative in how we source existing music and original music we produce. We also have to call upon our own skills to perform production services we normally would have contracted out of house in other cases.

    3) Our Tylenol work, “What Moves Me” which was an online only campaign. We recruited unknown musicians that had arthritis who spoke of how the don’t let their arthritis limit their playing and their love of music. We had them cover Fleetwood Mac’s “Don’t Stop” and filmed interviews and a music video.

    4) I’m not really sure what the “next big thing”is that’s coming up for 2017. In my experience, usually the next big thing is something that we don’t see coming until it’s here.

    Paul Greco
    Director of Music & Radio
    J. Walter Thompson NY

    Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie

    Thursday, November 14, 2024

    When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More

    MySHOOT Profiles


    Add A Comment