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    2016 Year in Perspective – Josh Rabinowitz

    By Mike MorgeraUpdated:No Comments916 Views
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    1) From my purview, the vehicle of music as it relates to brands, culture, technology has become an important focus in the creative mindset. Music is now a part of the ideation of a concept rather than something dealt with mainly in the 11th hour of an execution. Cannes Lions created a new category to honor that importance this year in Music.

    2) Our new agency, Townhouse, is a Production Agency, which is an adaptation to the needs of clients and the modern integrated necessity to have a facile production entity that can work across several brands with ease, expertise, and efficiency.

    3) Townhouse Music has produced an array of excellent work this year including the “SuperBowl Babies” Music for the NFL, Volvo “Wedding” which helped propel the career of the artist Sharon Van Etten, The Volvo music for “Song for the Open Road” by the great modern cinematic composer Dan Romer, some excellent Gillette Olympics work which utilized Sia, Pusha T, and the Brazilian artist Olodum, and, some excellent work for our clients at CoverGirl. The first mentioned work won Gold at The Cannes Lions.

    Josh Rabinowitz
    EVP/Director of Music
    Townhouse/WPP

    Directors Amy+Pilar and Jose Antonio Prat Join Reform School

    Friday, November 15, 2024

    Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.

    Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.

    Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.

    Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor.  Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.

    “We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More

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