1) While ‘mobile’ and ‘digital video’ were justifiably talked about a lot, there also has been a renewed interest in creative ideas that transcend the medium. Bigger campaign idea vs one-off activations. This is a very good thing.
2) We were definitely looking to hire diverse skill sets – to bring new expertise into the agency. And every new hire is an opportunity to do this.
3) We just broke our first big campaign for the New York Lottery – “You’d Make a Way Better Rich Person”. I love that the campaign speaks to a cultural truth, and how the idea can come to life in so many ways. We also just launched a holiday idea for Office Depot OfficeMax called “The Co-Worker Collection”. It started with a very simple digital business idea, but became way more.