1) We’ve found agencies and clients are more and more looking to producers and directors who can bringing together a team to concept, execute and even strategize on distribution.
3) Henry Mason’s Dixie ‘Dark for Dinner’ for Droga5 was slated to be 3 spot campaign and grew into a 14 spot social conversation. David Gordon Green’s Nike Ducks for Wieden Portland was far and away the most fun with so many well known Oregon alums in one room going nuts. Nadav Kander’s NFL/No More for Grey was a powerful project to be involved with helping curb the perennial problem of Domestic Violence- and the NFL was bold enough to air it on the Superbowl.
4) The two worlds of entertainment and brands will increasingly come together creating exciting creative opportunities for the companies with the capabilities to concept and execute long form stories.
