1) We’ve found agencies and clients are more and more looking to producers and directors who can bringing together a team to concept, execute and even strategize on distribution.
3) Henry Mason’s Dixie ‘Dark for Dinner’ for Droga5 was slated to be 3 spot campaign and grew into a 14 spot social conversation. David Gordon Green’s Nike Ducks for Wieden Portland was far and away the most fun with so many well known Oregon alums in one room going nuts. Nadav Kander’s NFL/No More for Grey was a powerful project to be involved with helping curb the perennial problem of Domestic Violence- and the NFL was bold enough to air it on the Superbowl.
4) The two worlds of entertainment and brands will increasingly come together creating exciting creative opportunities for the companies with the capabilities to concept and execute long form stories.
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More
