1) Everyone is attempting to be producers and directors. But not everyone can deliver content that reaches consumers. Directorial talent and producing skills are still crucial in delivering content that works for brands.
Seems that we are on the “need it even faster” track then ever before. But getting paid seems to be slower than ever before.
2) We continue to expand our expertise in being storytellers in every medium available. Be it commercials, movies, TV shows, webisodes, music videos, location based entertainment, live events, apps, VR and everything you can throw at us.
3) We won and EMMY award for the AMEX Unstaged APP we did for Taylor Swift. We have two documentaries currently on Netflix, “What Happened Miss Simone” and “Keith Richards:Under the Influence.” The Museum of Feelings which is currently open in downtown NYC. Built from the ground up it is a 5000 square foot digital experience for Ogilvy Chicago and Glade. And the hundreds and hundreds of commercials we still produce happily.
4) Consolidation. Radical can take a project from start to finish and everything in between….More companies will follow suit.
And companies will consolidate with other companies too.