180 Amsterdam has promoted its joint heads of account management, Eva Rausch and Barbara Bijlard, to joint managing directors.
The promotions reflect the agency’s desire to continue to offer its clients true end-to-end creativity both locally and globally. The agency has seen 30% growth across its Dutch and international business in the last two years and opened a series of units to cater for broader remits beyond advertising, including 180 Social, 180 LUXE and 180 Design.
Bijlard has been part of 180, and the former Kingsday agency which merged with 180, for 10 years. In that time she has overseen clients including BMW, BBH, Smint, Rabobank and most recently helped secure the Holland Casino account.
Rausch, who has been with the agency for three years, has overseen the agency’s largest global clients including Qatar Airways and HBO Max and recently led the agency’s pitch win for the global MSC Cruises account.
In their new joint roles, Bijlard will manage the ongoing Dutch client expansion, specifically growing the agency’s profile in offering services beyond traditional advertising, while Rausch will focus on optimizing the day-to-day operations of the agency plus leading its training program, 180 Academy.
Both will report into COO Stephen Corlett, who will continue to oversee the broadening of 180’s creative ecosystem and operating model, connecting the agency’s Amsterdam hub with the offerings in NY, LA, Paris, MENA and Asia.
Sander Volten, global CEO of 180, said of the promotions: “Both Eva and Barbara have played an enormous part in the agency’s recent growth. This is the next natural step for them both.”
