A jury of 10 leading brand-side marketers has been named by The One Club for Creativity to select the winner of the CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from among the top winners in The One Show 2023.
The marketers will gather in person and online on September 20, 2023 to review 31 high-scoring entries culled from Best of Discipline and multiple Gold Pencil winners, as determined by the nearly 300 creative leaders from 40 countries on this year’s One Show jury. They will then award the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward.
Top global marketers on this year’s One Show CMO Pencil jury are:
- Zena Arnold, CMO, Sephora
- Vikrant Batra, CMO, HP
- Kate Jhaveri, Global Head of Marketing, TikTok
- Todd Kaplan, CMO, Pepsi
- Jeff Klein, CMO, Popeyes
- Fernando Machado, CMO, NotCo
- Kory Marchisotto, CMO, e.l.f.
- Sejal Shah, CMO, Converse
- Leslie Sims, CMO, CCO, Impossible Foods
- Alicia Tillman, CMO, Delta Air Lines
In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company.
Past CMO Pencil winners are Lorraine Twohill, CMO at Google, who accepted along with Florian Koenigsberger, image equity lead, Google, for “Real Tone”; Raja Rajamannar, chief marketing & communications officer and president, healthcare business, Mastercard, for “True Name” by McCann New York; Kathleen Hall, chief brand officer, Microsoft, for Xbox “Changing the Game” by McCann New York; David Rubin, CMO, The New York Times, for “Truth is Worth It” by Droga5 New York; and Stephen Tisdale, CMO, State Street Global Advisors, for “Fearless Girl” by McCann New York.
“It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award,” said Kevin Swanepoel, CEO, The One Club. “This jury of global marketing leaders will look for work that took an innovative, bold stance and had the greatest positive impact on a brand and its bottom line.”
The award is unique for The One Show in that all its other awards are given to the creative team, agency or brand, whereas the CMO Pencil is presented to the individual responsible for recognizing and shepherding great work to life, and recognizes the collaboration between marketing leaders and external as well as in-house agencies.
The CMO Pencil is just one of the organization’s initiatives to address and recognize the fast-growing brand-side creative community. Both The One Show and ADC Annual Awards include standalone Brand-Side/In-House disciplines, featuring dedicated juries of brand-side creative peers to judge the work.
In addition, the club continues its WITHIN brand-side creative conference series, taking place next on September 21, 2023 at The One Club gallery in New York. The annual gathering addresses a void in the market for a forum to discuss issues specific to in-house creative teams and cultures, examining the inner dynamics of the very best in-house creative departments with sessions leading brand and marketing leaders.
