CLIENT
Pacific Sunwear/PacSun.
PRODUCTION CO.
Perretti Productions, New York.
Mark Perez, director; Cynthia Puchiek, DP; Sal Del Guidice, executive producer; Lisa Sechser, production supervisor; Drew Santarsiero, producer. Shot on location in Manhattan Beach, Calif.
AGENCY
Bates USA West, Irvine, Calif.
Mike Robertson, creative director; Chuck Kinsinger, head of production/producer; David George, copywriter; Mike Anderson, art director.
EDITORIAL
Rhinoceros Editorial, New York.
Steve Schreiber, editor.
POST
Rhinoceros Post, New York.
Deb Turco, online editor; John Binninger, colorist.
AUDIO POST
Cool Beans Digital Audio,
New York.
Jody Nazzaro, mixer.
SOUND DESIGN
Cool Beans Digital Audio.
Jody Nazzaro, mixer.
THE SPOT
Two :30s—"Boys vs. Girls" and "Surf Drip"—feature real teens talking about boys, girls, the beach, surfing and hanging out, while attired in PacSun clothing.
Spots broke in July.