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    Theorem Is Secure With MassMutual

    By SHOOT StaffUpdated:No Comments1684 Views
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    CLIENT

    MassMutual Financial Group.

    PRODUCTION CO.

    Theorem, Culver City, Calif.

    and Seattle.

    Olivia d’Albis, director; Brendan Galvin, DP; Geraint Owen, executive producer; Brian Homman, producer; Susan Harris, post producer. "Curve Ball" and "No Prince Charming Required" shot on location in Seattle.

    AGENCY

    Lowe Lintas & Partners, New York.

    Gary Goldsmith, chairman/chief creative officer; Dean Hacohen, executive VP/creative director; Niko Courtelis, executive VP/creative group head/art director; Robert Reiser, executive VP/creative group head/copywriter; Susan Shipman, executive VP/managing director/executive producer; Erin Goodsell, producer.

    STOCK FOOTAGE

    Film Bank, New York.

    Film Image, Paris.

    EDITORIAL

    Theorem, Culver City.

    Duncan Sharp, editor.

    Lost Planet, New York.

    Andy Grieve, post supervision.

    POST

    R!OT, Santa Monica.

    Bob Curreri, colorist.

    Modern Digital Post & Graphics, Seattle.

    Tim Maffia, colorist.

    VISUAL EFFECTS

    Theorem.

    Ludovic Schorno, designer; Lisa Packel and Craig Tollifson, After Effects animators; Lori Freitag-Hild, Andy Barrio, Tim Bird and Kevin Moseley, Flame artists.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, mixer.

    THE SPOTS

    Three :30s feature motion graphics and design to emphasize the security offered by MassMutual in the sometimes chaotic cycle of life. "Happily Ever After" commences with a sperm swimming against a bright blue background as the word "Born" pops onto the screen. This is followed by graphics of "Went to college. Partied too much. Met a girl. Got a job in retail. Had a kid. Had a kid. Had a kid." These graphics flash to the forefront of the screen, and as each life experience passes, the words fade and move to the background where they remain, serving as memory. The commercial concludes with the graphic "Lives Happily Ever After." "Curve Ball" features a role call of some of major league baseball’s greatest pitchers—Whitey Ford, Bob Gibson, Catfish Hunter, Nolan Ryan, Luis Tiant and Randy Johnson. Finally the word "Life" rounds out the list as the voiceover asks, "Which one do you think throws the most hellacious curveball?" "No Prince Charming Required"—which tells the story of a woman who established her own company because she hit a glass ceiling—shows a frog sitting against a bright pink background as graphics appear above the frog: "There was a girl who used to play dress-up. Wanted to be a princess. Went to high school … Got a job. Bumped into a glass ceiling. Started her own business. Never kissed a frog. Never had to." All the commercials end with the financial company’s tag line, "You can’t predict. You can prepare."

    Spots broke Aug. 27.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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