CLIENT
Continental Tire.
PRODUCTION CO.
Stiefel+Company, Santa Monica.
Peter Darley Miller, director; John Toll, DP; Marie Perry, executive producer; Drew Bracken, producer. Shot on location in Los Angeles.
AGENCY
BooneOakley, Charlotte, N.C.
John Boone, creative director/art director; David Oakley, creative director/ copywriter; Sally Lynch, producer.
EDITORIAL
FilmCore San Francisco.
Doug Walker, editor; Brian Lagerhausen, assistant editor; Peter Jarit, producer.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
Paul Song, online editor/lead visual effects artist; James Bygrave and Peter Mayor, visual effects assistants.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
Fuel, Santa Monica.
Justin Leibow, PJ Richardson and Blake Huber, graphic designers; Janet Arlotta and Nicki Gluckman, graphic design producers.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer.
MUSIC
Elias Associates, bicoastal.
David Gold, creative director; Dayna Bauer, producer; Michael Sherwood and Danny Hulsizer, composers, "Dog"; Ryan Rehm, Dave Wittman and Danny Hulsizer, composers, "Thief"; Danny Hulsizer, composer, "Wash."
SOUND DESIGN
FilmCore.
Doug Walker and Brian Lagerhausen, sound designers.
THE SPOTS
Three :30s show the lengths that people will go to in order to protect their Continental tires. In "Squirt," a man looking out of his office window sees a canine approach his car and sniff the tires with obvious intent to relieve himself. The exec dashes down the stairs and throws himself between the dog, whose leg is lifted, and his precious tire. The man then stands, smiling happily, with a wet stain across the front of his shirt. "Thief" features a man removing his tires and placing them inside his locked car. He explains to a policeman that "You can’t be too careful," as the auto is shown standing on cinder blocks. In "Wash," a guy painstakingly cleans his tires with a toothbrush. As he admires his handiwork, he is oblivious to the fact that the rest of the vehicle is caked with mud.
Spots broke Oct. 11.
