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    Planet Blue And Honda Are Angelic

    By SHOOT StaffUpdated:No Comments1406 Views
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    CLIENT

    American Honda Motor Co./

    Honda Odyssey and Accord.

    PRODUCTION CO.

    Copper Media, West Hollywood.

    Steve Fong, director; John Toon, DP; Mel Gragido, executive producer; Thom Sidoti, producer. Shot on location in Vancouver, B.C.

    AGENCY

    La Agencia de Orci & Asociados, Los Angeles.

    Allen Perez, senior creative director/executive producer; Francisco Letelier, creative director; Fidel Arizmendi, associate creative director/art director/copywriter; Claudio Martinez, copywriter.

    EDITORIAL

    MWP Editorial, Santa Monica.

    Mike Miller, editor.

    POST/VISUAL EFFECTS

    Planet Blue, Santa Monica.

    Matt Welch, online editor/visual effects artist; Maury Rosenfeld, visual effects supervisor/visual effects artist; Milt Alvarez, executive producer; Konstantin Promokhov, CGI artist.

    R!OT, Santa Monica.

    Beau Leon, colorist, "The Beast."

    Bobine Video, Santa Monica.

    Jais Thierry Lamaire, colorist, "Taking a Break."

    AUDIO POST

    AZ Productions, Los Angeles.

    Alonso Zevallos, mixer.

    MUSIC/SOUND DESIGN

    Emilio Kauderer Music,

    Santa Monica.

    Emilio Kauderer, composer/sound designer, "Taking a Break."

    HUM Music+Sound Design,

    Santa Monica.

    Garron Chung, composer; Marc Levisohn, sound designer, "The Beast."

    THE SPOTS

    Two :30s emphasize the safety of the Honda Accord and Odyssey. "Taking a Break" features a child on a razor scooter who nearly collides with his mom, who’s loading birthday gifts into a Honda Odyssey; and a little girl eating cereal who’s broad-sided by her dog. Then a glowing vapor intervenes, which changes from an amorphous shape into a glassy angel. As the guardian angel flies through the front window to the back seat of the car, the viewers witness the safety features; the car drives off with the angel still in back. The spots ends with the tag line, "So safe, even angels can take a little break." "The Beast," which takes place in a hi-tech sci-fi lab, shows a metal cage being lowered from a helicopter, while lab technicians and silhouette figures of a family bustle down the hallway. A Honda Accord is released from the cage, and like a wild animal it spins out, performing skids and donuts, until dad puts his hand on the hood, taming the beast and driving off.

    Spots broke Sept. 10.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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