CLIENT
Cumberland Packing Corporation/ Sweet ‘N Low.
PRODUCTION CO.
M-80 Films, Santa Monica.
Tenney Fairchild, director; Bojan Bazelli, DP; Gregg Stern, managing director; Matthew McManus, executive producer; Glenn Rudolph, producer. Shot on location in Los Angeles.
AGENCY
Pedone & Partners, New York.
Tom Cook, creative director; Ted Sabarese, copywriter; Janice Salicrup, art director; Matthew Pedone, producer.
EDITORIAL
MacKenzie Cutler, New York.
Dave Koza, editor; Juliet Kadlecek and Butch Rolnick, assistant editors; Sunderlund Proctor, executive producer.
POST
Nice Shoes, New York.
Rich Schrek, Henry artist/online editor.
Moving Images, New York.
Tim Masick, colorist.
VISUAL EFFECTS
Anatomorphex Special Effects,
N. Hollywood.
Robert Devine, president; Peter Chevako, puppeteer/mechanic; Elizabeth Rainey, puppeteer; Sam Polin, sculptor; Mike Walters and Carl Bridge, painters.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
Asche & Spencer, Minneapolis.
Chris Beaty and Sheila Mardikian-Spencer, composers; Janell Schmitt, executive producer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.
THE SPOT
"Peeper" illustrates the tag line "Wherever you go … Sweet ‘N Low." In the :30, a man peering through a telescope looks at a distant planet where aliens play basketball, vacuum, exercise and use Sweet ‘N Low.
Spot broke Sept. 17.