Commercials for video games are aimed at teenaged boys, so they tend to be loud and in-your-face. To be perfectly frank, the ads can be obnoxious. But that’s not so in the case of a new spot out of Leo Burnett USA, Chicago, for Nintendo’s GameCube, a home video game system that goes on sale in the U.S. on Nov. 18. If anything, this sophisticated, imaginative spot, titled "The Cube," is a cut above other ads in the category.
CLIENT
Nintendo of America/
Nintendo GameCube.
PRODUCTION CO.
Serial Dreamer, West Hollywood, Believe Media, bicoastal.
Erick Ifergan, director; Darius Khondji, DP; Luke Thornton, Liz Silver and Mike Brady, executive
producers; Tim Lynch producer;
Eliza Randall, freelance visual effects supervisor. Shot on location in Rome.
AGENCY
Leo Burnett USA, Chicago.
Jonathan Hoffman, executive creative director; John Brockenbrough,
creative director/copywriter; Bill Stone, art director; Ron Nelken, executive producer; Veronica Puc and Vincent Geraghty, producers.
EDITORIAL
Peep Show Postproduction, London.
Andrea MacArthur and Jinx Godfrey, editors.
POST/VISUAL EFFECTS
BUF Compagnie, Paris.
Pierre Buffin, president/artistic director; Stephane Des Noues, colorist; Christophe Chaverou, online editor.
AUDIO POST
Another Country, Chicago.
John Binder, engineer; Richard De Prey, assistant engineer.
MUSIC/SOUND DESIGN
Water Music, London.
Peter Lawler, composer/sound designer; Tessa Lawlor, producer.
