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    Tardio, A Band Apart, Support United Way And NFL

    By SHOOT StaffUpdated:No Comments1447 Views
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    CLIENT

    United Way/NFL.

    PRODUCTION CO.

    A Band Apart, Los Angeles.

    Neil Tardio Jr., director; Tami Reiker, DP; Eric Bonniot, executive producer; Adam Stern, producer. Shot on location in New York.

    AGENCY

    Young & Rubicam, New York.

    Jim Ferguson, creative director; Charlie Capuano, executive producer; Stacy Kay, assistant producer; Matt Aselton, creative supervisor/copywriter; Darren Wright, senior copywriter; Dave Skinner and Hunter Williams, senior art directors; Paul Greco, music producer.

    EDITORIAL

    Mad River Post, New York.

    Dick Gordon, editor; Jason Macdonald, assistant editor; Laura Relovsky, producer.

    POST

    Nice Shoes, New York.

    Kevin Wade, online editor; Chris Ryan, colorist.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer.

    SOUND DESIGN

    Amber Music, New York.

    Bill Chesley, sound designer.

    THE SPOTS

    An 11-spot campaign features National Football League players showing their support for the United Way in comedic ways. In "Duce Staley/Eagles," the Philadelphia running back shows his support for local educational programs in a classroom, where he is asked to spell "chrysanthemum." After he complains that one of the younger kids only had to spell "cat," he is told to take a time out. Another spot shows New York Giants quarterback Kerry Collins making a long pass with a loaf of bread directly into a man’s food basket. In "Sam Adams/Ravens," the Baltimore defensive tackle is shown in a pool, being kept afloat by a small boy, and accidentally exploding a test dummy when demonstrating CPR. The other :30s include "Ed McCaffrey/Broncos," "Dewayne Washington/Steelers," "Shawn Jefferson/Falcons," "Rodney Harrison/ Chargers," "Chris Samuels/Redskins," "Tony McGee/ Bengals," "Tim Couch/ Browns" and "Eddie George/Titans."

    Spots began airing Sept. 9.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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