CLIENT
U.S. Trust Corporation.
PRODUCTION CO.
Curious Pictures, New York.
Filmtecknarna, director; Richard Winkler, executive producer; Leila El-Zein and Boo Wong, producers; Damon Ciarelli, technical director; Vanessa van der Baan, Sarah Browder, Birgit Rathsman, Piet Suess, Molly Schwartz, Kyle McCulloch, John Han, Joon Park, Per Helin, Oscar Wahlberg, Stefan Anderson and Louise Olausson, animators.
Stiefel+Company, Santa Monica,
Peter Darley Miller, director; Mott Hupfel, DP; Marie Perry, executive producer; Drew Bracken, line producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
The Martin Agency, Richmond, Va.
Alon Shoval, creative director/copywriter; John Noble, producer; Mark Braddock, art director.
EDITORIAL
Mad River Post, New York.
Michael Elliot, editor.
POST
Curious Pictures.
Anthony Orkin, online editor.
AUDIO POST
In Your Ear Music & Recording Services, Richmond.
Joe Sheets, engineer.
East Side Audio, New York.
Steve Weisbrot, engineer.
THE SPOTS
Two :30s shows the necessity of wealth advisors in planning one’s financial future. In "Vertigo," a businesswoman discusses her rise in an organization and the resulting responsibilities. She relates that at the start of her rise she imagined that when she arrived on the "42nd floor" all her troubles would be gone, but now all she does is worry. In "Daddy," a man states that his young daughter asked him for a trust fund because her friend has one. Both parties turn to U.S. Trust for personal financial management.
Spots broke in September.
