CLIENT
Hasbro Inc./Playskool/Talk ‘N Pop Mr. Potato Head.
PRODUCTION CO.
Aegis, New York.
David Sandbank, director; Warren Hansen, DP; Robert Berman, executive producer; David Nelson, line producer. Shot at Burnaby Studios, Burnaby, B.C.
AGENCY
DDB Worldwide, New York.
Dan Lombardi, creative director/copywriter; Mark Mazut, creative director/art director; Molly Schaaf, producer.
EDITORIAL/POST
Rhinoceros Editorial & Post,
New York.
Stu Eisenberg, editor; Jennifer Berman, assistant editor; John Binninger, colorist; Jimmy Drakoulias, online editor; Jeff Salzberger, assistant online editor.
VISUAL EFFECTS
Rhinoceros Visual Effects & Design, New York.
Michael Miller and Rick Wagonheim, partners/executive producers; Bennett Lieber, senior producer; Dave Barosin, digital artist/CG director (animation); Natalia Saenko, digital artist/CG director (lighting); Vincent Serritella, Jeff Guerrero and Patrick Porter, digital artists (modeling); Joon Seo Lee, digital artist; Niklaus Schlumpf, Inferno artist; Linda Gallagher, production coordinator.
AUDIO POST
Cool Beans Digital Audio,
New York.
Mark Franke, mixer.
MUSIC
Mambo Music, New York.
Paul Weinberg, composer.
THE SPOT
"Don’t Push" showcases Hasbro’s Talk ‘N Pop Mr. Potato Head. The :30 opens with a CG scene of Mr. Potato Head pushing a mysterious button which causes his features to fly off. The spot then segues into live action, in which kids are enjoying playing with the toy.
Spot broke at the end of September.