CLIENT
California Fluid Milk Processors Board/Gotmilk.com.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Noam Murro, director; Stefan Czapsky, DP; Shawn Lacy Tessaro, executive producer; Caroline Pham, line producer. Shot on location in Los Angeles.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jeff Goodby, creative director; James Horner, producer; Dave Laden, art director; Matt Smukler, copywriter.
EDITORIAL/POST
Bob ‘n’ Sheila’s Edit World,
San Francisco.
Bob Spector, editor; Matt Graham, assistant editor; Ernie Camacho, online/Smoke editor; Eugene Libadia, Smoke assistant; Gina LoCurcio, executive producer/producer.
Company 3, Santa Monica.
Steve Rodriguez, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer.
THE SPOT
In the :30 "Oven Mitts," a man tries to remove a pan of hot brownies from the oven using a variety of replacements, including his T-shirt. Finally his young daughter hands him her teddy bear, which solves the problem. The ad promotes products, including Got Milk? oven mitts, that are available from the Gotmilk.com Web site.
Spot broke in October.