CLIENT
Kimberly-Clark/Kotex Long Super/ Maxi.
PRODUCTION CO.
Charlex, New York.
Alex Weil, director of animation; Amy Kindred, executive producer; Rob Appelblatt, line producer; Carolyn Kaufman and Bruce Brauer, designers; John Clausing, 3-D animation; Marc Goldfine, lead Flame artist; Greg Oyen, Flame artist.
AGENCY
Ogilvy & Mather, Chicago.
Rick Boyko, executive creative director; Christine Schipke, group creative director; Elizabeth Cavanaugh, creative director/art director; Jennifer Bach and Tracy Bowman, copywriters; Monna O’Brien, senior partner/executive producer.
AUDIO POST
Another Country, Chicago.
John Binder, engineer.
MUSIC
New York Noise.
Danny Louis, composer; Craig Bishop, executive producer; Rick DePofi, producer.
THE SPOTS
A red dot stars in a pair of animated :30s spotlighting Kotex Long Super and Kotex Maxi pads. "End of a Sentence" opens on a white background, where large black letters spell out the ad’s title. The pesky dot (representing a woman’s period), then inserts itself into unwanted places (pro.m, g.ym, hot.date). Eventually the dot lands on the "a" in "jeans" and bounces to the "j." The "j" then kicks the dot forward and down, where it drops into the "o" of Kotex, before taking its final bounce forward into a new frame to form the second period in "Kotex fits. Period." In "Yo-Yo," a menacing dot repeatedly bounces up and down and is joined by other red periods, which fall and rise to uncover the letters K-O-T-E-X.
Spots broke Oct. 9.
