CLIENT Miller Brewing Co./Miller Genuine Draft. PRODUCTION CO. @radical.media, bicoastal/international. Tarsem, director; Paul Laufer, DP; Frank Scherma, executive producer; Tommy Turtle, producer. Shot on location in Antequera, Spain. AGENCY J. Walter Thompson, Chicago. Dennis Ryan, executive creative director; Bob Merlotti, group creative director/copywriter; Wendy Wassink, art director; Paul Saylor, executive producer. EDITORIAL Spot Welders, Venice, Calif. Robert Duffy, editor; David Glean, executive producer. POST Company 3, Santa Monica. Stefan Sonnenfeld, colorist. Sea Level, Venice. James Bohn, Fire artist/online editor; Eric Bruno, Fire assistant; Eric Rogers, executive producer; Celest Gilbert, producer. AUDIO POST Chicago Recording Company. Dave Gerbosi, mixer. MUSIC Elias Associates, bicoastal. Jonathan Elias, creative director; Jimmy Haun, composer. SOUND DESIGN Spot Welders. Robert Duffy, sound designer. Chicago Recording Company. Dave Gerbosi, sound designer.
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More