Wieden+Kennedy (W+K), Portland, Ore., is SHOOT‘s 2000 agency of the year. In "Creative Know-How," Bill Dunlap examines the creative philosophy of the iconoclastic shop, as well as its recent work. He also explores the relationship between the agency and its clients. W+K has always been noted for its broadcast prowess, and has consistently turned out high-profile spots for clients like Nike and Miller High Life. "Just Do It" looks at the production department of the agency and how its operates. The staff of 10 producers thrives on quick turnaround and innovative creative. Nike and W+K have a unique relationship. In a time when clients are constantly switching shops, the almost two decade partnership of the agency and the shoe and sports apparel company is a rarity. "Why Create?" reports on the latest creative duo to head up the account. While W+K may be considered sports-centric by some, its work for clients like Miller High Life is sure to quell those thoughts. "A Man’s Life" examines the creative directors on the beer account, who have crafted a campaign that salutes the true nature of men. In 1997, W+K opened an office in New York. Co-creative directors Ty Montague and Amy Nicholson talk about the office and its ambitions in "New York State Of Mind." The Amsterdam office of W+K was originally opened to better serve Nike’s European advertising. Today, the shop is a hub of production, with several clients and a number of creative teams. SHOOT reporter Kathy DeSalvo looks at the operation in "Dutch Treat." Look for SHOOT‘s special reports on Canada and Editorial Boutiques on January 5, 2001.
L.A. Location Lensing Declines In 2024 Despite Uptick In 4th Quarter
FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions, has issued an update regarding regional filming activity. Overall production in Greater Los Angeles increased 6.2 percent from October through December 2024 to 5,860 Shoot Days (SD) according to FilmLA’s latest report. Most production types tracked by FilmLA achieved gains in the fourth quarter, except for reality TV, which instead logged its ninth consecutive quarter of year-over-year decline.
The lift across all remaining categories came too late to rescue 2024 from the combined effects of runaway production, industry contraction and slower-than-hoped-for post- strike recovery. With just 23,480 SD filmed on-location in L.A. in 2024, overall annual production finished the year 5.6 percent below the prior year. That made 2024 the second least productive year observed by FilmLA; only 2020, disrupted by the global COVID-19 pandemic, saw lower levels of filming in area communities.
The continuing decline of reality TV production in Los Angeles was among the most disappointing developments of 2024. Down 45.7 percent for the fourth quarter (to 774 SD), the category also finished the year down 45.9 percent (to 3,905 SD), which placed
it 43.1 percent below its five-year category average.
The two brightest spots in FilmLA’s latest report appeared in the feature film and television drama categories. Feature film production increased 82.4 percent in the fourth quarter to 589 SD, a gain analysts attribute to independent film activity. The
California Film & Television Tax Credit Program also played a part, driving 19.2 percent of quarterly category activity. Overall, annual Feature production was up 18.8 percent in 2024, though the... Read More