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    Smoke Editor Hamaker Moves To Liquid Light

    By SHOOT StaffUpdated:No Comments1477 Views

    By ELIZABETH MICHAELSON

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    Smoke editor Marc Hamaker has joined visual effects studio Liquid Light as part of the New York companys expansion into broadcast promotion.

    Hamaker just completed a four-year tenure as an editor/ compositor in the promotions department of CBS affiliate WBZ-TV, Boston.

    Liquid Light recently moved to larger premises with partner company Version 2.editing, and the growth in space and staff will hopefully translate into more broadcast promotion work, according to executive producer Frank Devlin. We want to get more into designing and animating promo graphics as well as editing the promos, which is Marcs strength. In the future, well have a healthy balance between commercial finishing and broadcast promotion production, and thats the way were marketing ourselves, he said.

    Liquid Light (formerly Screaming Pictures) was founded by Version 2.editing owner Vito DeSario two years ago. The company recently created the visual effects for Dominos Pizzas Mario Chicken Grill via Deutsch, New York, and MCI WorldComs Dial Like a Man and Cool Woman via MVBMS, New York, and Berwyn Editorial, New York. With PMcD Design, New York, Liquid Light composited all the layers and graphics for the Oxygen Networks Quilt IDs through its in-house ad agency, and did the titles and graphics for Pyrexs Funky Foods via Pedone & Partners, New York.

    In addition to Hamaker and Devlin, Liquid Lights staff includes senior Inferno artist Amber Wilson and assistants Steve Volante and Mark Zungola.

    Devlin noted that Hamakers television background is ideal for promotional work: Marc is versed in the broadcast world, and Amber Wilson is versed in the commercial world. Between the two, we have a very talented crew that can appeal to very different clients in both the commercial advertising and broadcast businesses.

    Category:News



    Chris Birch and Jonny Parker Upped To Chief Creative Officers At VCCP London

    Monday, January 20, 2025

    VCCP has promoted Chris Birch and Jonny Parker to chief creative officer level as they continue to grow the networkโ€™s creative team at its London headquarters.

    Parker joined VCCP in 2006 and teamed up with Birch in 2013 before they both stepped up to lead the creative department as executive creative directors in 2022. The duo created work for all of the agencyโ€™s biggest clients, crafting ideas that populate popular culture, including their acclaimed Mondelฤ“z campaigns that brought generosity back to the heart of Cadbury.

    Between them, Parker and Birch have won numerous awards including Cannes Lions, D&AD Pencils, BTAA Arrows, as well as the IPA Effectiveness Grand Prix in 2023 for their work for Cadbury.

    Cadbury is part of a client roster at VCCP which includes Virgin Media 02, TfL,Walkers and White Claw. Recent new business wins include Primark, Co-op and national Lottery operator Allwyn.

    Darren Bailes, global chief creative officer at VCCP, said, โ€œNothing gives me greater pleasure than elevating Chris and Jonny to this CCO London position. They put their heart and soul into everything in their orbit. And they look after the creative department like they would their own family. Most importantly any work they touch is 100x more emotional, more powerful, more memorable. We are constantly writing the future chapters of so many brilliant brands at VCCP, and with Chris and Jonny they are in safe hands.โ€

    In a joint statement, Birch and Parker shared, โ€œItโ€™s a bloody privilege to take on this new role. Weโ€™ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. When you see the extraordinary and sometimes magnificently silly... Read More

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