Last week (5/26), SHOOT reported on the Grand Clio winner and Gold Clio recipients in the television portion of the competition, as well as the two spot inductees into the Clio Hall of Fame. Heres a rundown of several of the Silver Clio TV winners:
NEW YORKaDuring a gala TV Clio Awards ceremony in New York on May 25, there were some familiar spots that scored Silver. Taking a Silver Clio in the national campaign category was Amazon.com for the spots "Tons of Toys," "Spent Two Minutes" and "Just A Few Days to Go" directed by Adam Cameron and Simon Cole, a.k.a. Joe Public, of bicoastal Headquarters, for FCB, San Francisco. The Amazon.com work has been much lauded in recent months. For example, "Spent Two Minutes," a SHOOT "Top Spot" (12/10/99) was one of the entries that helped Joe Public earn a Directors Guild of America nomination for best commercial director of 99 (SHOOT, 2/11).
Another popular, high-profile spot packageaBudweisers "Whassup/True," "Whassup/Pizza Guy" and "Whassup/Call Waiting"aalso garnered a Silver Clio in the national campaign category. The spots were directed by Charles Stone III of C&C Films/Storm Films, New York, for DDB Chicago. As earlier reported, "Whassup/True" took the best of television Grand Clio as well as a Gold Clio in the alcoholic beverages category.
Spike Jonze of bicoastal/international Satellite earned a Silver in the direction category for Nikes "The Morning After" via Wieden +Kennedy (W+K), Portland, Ore. This spot too earned much acclaim since its November 99 debut, including distinction as a SHOOT "Top Spot" (11/26/99).
Another piece of W+K creative also came up Silver. Stamps.com’s "Launch" directed by Joe Pytka of Venice, Calif.-based PYTKA, garnered Silver in the retail services category.
Several foreign spots also gained Silver recognition. Rounding out the national campaign Silver Clio winners was Extreme Soft Milk Chocolate’s "Folk Dance," "Tractor" and "Billiards" directed by Stefan Treschow of Moland Film, Oslo, for Leo Burnett Co., Oslo.
Commercials from the U.K., France, Canada and Germany also copped Silver Clios. The following is a complete list of Gold and Silver Clio winners in the TV categories, and the two Hall of Fame spot inductees: