Arguably the hottest ticket in town is the 2000 Association of Independent Commercial Producers (AICP) Show and Lecture Series (June 6-7) at the Museum of Modern Art (MoMA), New York. The most recently announced marquee attraction is the slate of speakers scheduled for both days of the Lecture Series, which carries the theme "Creativity & Content: From Broadcast to Broadband." The sessions will examine new business models for the new millennium, taking particular note of how the creative crafts are evolving to meet emerging ad media. Presiding will be 2000 AICP Show chairman Roberto Cecchini, president/executive producer of bicoastal/international The Artists Company.
Keynoting the Lecture Series on day one is Internet pioneer, business strategist and venture capital expert Mark Kvamme, partner in Sequoia Capital, Menlo Park, Calif., and chairman of the board of USWeb/CKS, a San Francisco-headquartered marketing communications and Internet professional services company.
Kvamme will also moderate a panel that will discuss "Creative Opportunities in the New Media Landscape." Joining him will be Myer Berlow, president of interactive marketing for America Online, Dulles, Va.; Robert M. Greenberg, chairman/CEO of R/GA Digital Studios, New York; and Lee Hunt, former network promoter/brander and currently New York-based VP, media and entertainment, at bicoastal/international Razorfish.
Also on the June 6th agenda is a look at what it means to reinvent an ad agency as new media challenge traditional thinking. Tackling this transition will be Bob Jeffrey, president of J. Walter Thompson (JWT), New York, and Kevin Wassong, director of Digital@JWT, New York.
Day two of the Lecture Series opens with an examination of IBM’s advertising. Steve Hayden, New York-based president of worldwide brand services for Ogilvy & Mather, New York, will host "IBM: The Journey of the Brand" and with the help of some colleagues, demonstrate the nature of the collaborations that drive creativity for IBM.
Capping the program is director Errol Morris, whose commercial home is bicoastal/international @radical.media. His filmography encompasses spots, features and documentaries. The acclaimed director of Fast Cheap and Out of Control and The Thin Blue Line, Morris also helmed a Miller High Life campaign which garnered assorted awards, including honors at last year’s AICP Show.
