Crispin Porter + Bogusky Advertising (CPB), Miami, has promoted executive producer Terry Stavoe to director of broadcast production.
Sara Gennett Lopez, a VP and CPB’s former director of production since ’94, has moved over to the newly created agency position of broadcast business manager.
Lopez told SHOOT that she and the agency have recognized a growing need to hire a business manager. "As we’ve grown, we’ve kind of sidestepped the whole business issue which is coming back to haunt us," said Lopez. "As our jobs have gotten bigger and more sophisticated-and the amount of turnaround time becomes quicker and quicker-it’s very hard for the producers to do a lot of the follow-up and deal with the business details of each job. I’ve known for about a year, but have had to build up the department a little more on the production end before I could pull myself out."
At press time, Lopez was on location in California producing a job for an undisclosed client; the project was being directed by Peter Darley Miller of Santa Monica-based Stiefel+Company. Aside from Lopez, CPB’s production department consists of Stavoe, producers Rupert Samuel and David Rolfe, and assistant producer Carlos Gutierrez; the agency is looking to add another producer.
Lopez said that Stavoe, who’s been on staff at CPB for three and a half years, is ideally qualified to head the broadcast production department, as he has worked on "our best and most demanding" productions, primarily the agency’s ongoing "Truth" campaign for the Florida Anti-Tobacco Program. Among these credits are "Cinema" directed by Jeff Gorman of Hollywood-based JGF (SHOOT’s "The Best Work You May Never See" gallery, 11/ 13/98) which was honored at the ’99 AICP Show in the public service category; and "Grim Reaper" directed by Tim Abshire of bicoastal Shelter Films (SHOOT’s "The Best Work You May Never See" gallery, 12/ 17/99).
"The quality of [Stavoe’s] work can’t be compared with anyone’s," said Lopez. "He is brilliant. I think that he’s the one who can keep our standards extremely high."
Since the agency won the Florida Anti-Tobacco account in ’98, Stavoe has produced all but one of the "Truth" campaign spots. "That was a new challenge when the agency got that account because there were a lot of different kinds of spots we produced for it," said Stavoe. "It was fun to be a part of it because we’ve done a lot of grassroots stuff, and a lot of big-budget work."
Stavoe has also worked on the American Legacy Foundation’s national anti-tobacco campaign; CPB and Boston-based Arnold Communications team on that account. The spots "Splode," "Rid-A-Zit" and "H-Bomm" (all directed by Jeff Gorman) show everyday people using soda, acne cream and sneakers that "cause" the deaths of one-third of their users, just like cigarettes. Stavoe has also worked on spots for such CPB clients as AND1 and Checkers restaurants.
Said Stavoe, "We’ve always prided ourselves that a lot of the creative work we do is all over the place, from run-and-gun type stuff to-as we’ve been growing bigger-more big-budget jobs. I’d like to retain the ability to do both, and do both very, very well." CPB’s client list also includes Schwinn, GT Bicycles, Rally’s Hamburgers, Planet Outdoors.com, Giro Sport Design and Spherien (formerly known as Interim, a $4 billion staffing company). Current agency billings are estimated at $135 million.
Prior to joining CPB in ’97 as an assistant producer/in-house editor, Stavoe worked in Los Angeles as a freelance production coordinator on assorted features and television shows.
