Though they weren’t at liberty to publicly discuss specifics at press time, ad agency Fallon, Minneapolis, and Hollywood-based iBelieve Media have teamed on several interactive assignments. Their endeavors have ranged from new business pitches to a portfolio piece that showcases both companies’ prowess in new media, particularly in terms of creating entertainment fare with sponsorship and promotional opportunities for advertisers. Additionally, Fallon and iBelieve are about to embark on an undisclosed Web-based entertainment project, which they hope to attach to a high-profile client.
The non-exclusive relationship between iBelieve and Fallon has been taking shape over the past eight months, with iBelieve in on conceptual and strategic planning meetings. The collaboration underscores Fallon’s commitment to meaningfully diversify into the interactive realm, with a good part of the focus being on Internet-related content.
Launched earlier this year by a trio formerly of bicoastal/international The End-executive producers Luke Thornton and Liz Silver, and director David van Eyssen (SHOOT, 2/18/00)-interactive shop iBelieve is a sister company to bicoastal commercial production house Believe Media. With a directorial roster that includes Floria Sigismondi and the Brothers Quay, Believe Media-which is under the aegis of Thornton and Silver-also maintains an association with Serial Dreamer, the West Hollywood-based boutique headed by director Erick Ifergan and executive producer Gerard Cantor. Darius Khondji, a noted feature DP (i.e.-Seven, Delicatessan, The City of Lost Children), is also repped as a commercial director via Serial Dreamer.
Fallon’s head of production Mark Sitley said that upon joining the agency nearly a year ago, he employed "due diligence" in trying to find creatively and technologically savvy people with whom to develop new media forms that could enhance and strengthen clients’ brands. His search led to van Eyssen and Thornton, eventually laying the groundwork for what’s now an ongoing relationship.
"They’ve been of immense help in terms of educating creatives here on some of the possibilities in new media," said Sitley of van Eyssen and the iBelieve ensemble. "They’ve worked with us on a number of speculative projects and have helped us to better integrate interactive capabilities into the agency. We’ve developed interesting ideas outside the scope of what the agency had been executing interactively. We’re trying to develop examples of new avenues of communication that can help our clients strengthen their brands."